B2B Lead Generation Agency

Complete Business Plan & Go-to-Market Strategy

$2,500
Monthly Package Price
60% cheaper than competitors
80.5%
Profit Margin at 5 Clients
$10,057/month net profit
1 Client
Break-Even Point
Extremely low risk

Mission

Build a competitive lead generation agency offering irresistible value that Jordan (Dopamine Digital) and Matej (Intelsol) cannot match through transparent pricing, performance guarantees, and AI-powered efficiency.

Business Plan

Complete strategic blueprint including competitive analysis, cost structure, ICPs, pricing, financial projections, and implementation roadmap.

  • Full competitive intelligence on Dopamine Digital and Intelsol
  • $382/client/month direct cost breakdown
  • Year 1 projections: $152K conservative, $365K aggressive
  • Three service packages with Hormozi-based pricing
  • 90-day implementation roadmap

Email Sequences

Ready-to-use cold email templates for both ICP segments with A/B testing framework.

  • 6 complete 3-step email sequences
  • ICP #1: Direct B2B clients (consultancies, agencies)
  • ICP #2: Agencies hiring for lead gen roles
  • Vertical-specific sequences (Fractional CFO example)
  • Personalization strategy and A/B testing plan

Offer Templates

Sales scripts, objection handling, and proposal templates using Hormozi frameworks.

  • STAR qualification framework (discovery call scripts)
  • All 3 package presentation scripts
  • 6 common objections with Hormozi-based responses
  • Proposal templates ready to send
  • Pricing reveal strategy and closing techniques

Next Steps

  1. 1.Review all three documents thoroughly
  2. 2.Decide which ICP to target first (ICP #2 - agencies - recommended for faster sales cycle)
  3. 3.Purchase tool subscriptions ($483/month total)
  4. 4.Build initial lead list of 100 prospects using Clay
  5. 5.Launch first cold email campaign

30-Day Goal: Sign 1 client at $1,000-$2,500/month